Gwyneth Paltrow's lifestyle brand goop has announced the appointment of Lisa Gersh as chief executive officer, who's to help the brand expand, offering 'superior commerce and exclusive brand experiences'.

Paltrow has also revealed plans for exclusive collaborations with the likes of Stella McCartney and Diane Von Furstenberg, and to eventually introduce her own goop label. Gersh was previously president and CEO of Martha Stewart Living Omnimedia and has also worked for NBC.